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TEN POINT BREWERY | Concept target brand


GOALS: The objective for this assignment was to create a concept for an in-house brand that Target does not yet have on its shelves. Ten point brewery is a Target exclusive brand of beer that satisfies consumers looking for a curated line of beer. The second part of the objective was to keep in mind the existing brand guidelines for Target and how this new brand can complement them.

This project focuses on branding, packaging, in-store display, labels, and advertisements. It was important for me as both an illustrator and a graphic designer to keep in mind illustrative elements where appropriate.

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