STRATEGIES FOR SUCCESS

DARCI Creative Client
This client helps students prepare for their college and professional careers by giving them the resources and insight they’re going to need in order to thrive. The client wanted a brand that would stand out from the others and would give off a friendly, welcoming, attitude for families that are trying to navigate this challenging but exciting time in their child’s life. There were many other great candidates for her logo, but after many renditions I think the client chose the best logo for her business… a kite, a symbol of the students readying themselves to take off and succeed.

Below are some logo options that were presented to the client before coming to the kite solution. The other is the homepage mockup concept I designed.