MAIN+TENACIOUS | Branding DISCOVERY

I spear headed this branding discovery for a small Home Maintenance business by creating three stylescapes with vastly different aesthetics so as a team we could determine what direction the client responded well to. It was important to the client that we incorporate a Honey Badger in the logo. The first stylescape was a brand aesthetic that has a vintage/retro vibe that incorporates lots of textures and hand-written fonts. The second stylescape has a more clean + modern energy, using bright, colorful primary colors with minimalistic logo design. The last stylescape is a combination of the first two, that utilizes a softer color palette while still utilizing a whimsical mascot in their brand identity with flat illustrations. The client ended up really like the first and last stylescape – so I found that perfect balance of using soft pastel colors along with a custom illustration of a Honey Badger.

To view all three stylescapes, visit this link.