Jasper farms | Logo design + Brand Guidelines

During my time at side•sea, a smaller design agency based out of Portland, Maine, I’ve had the pleasure of getting to work on this branding project that I am quite proud of.

After carefully reviewing the client’s branding questionnare and the discovery stylescape, it was clear that the client wanted a logo that had a retro/vintage flair. The end result was a badge-like logo with a truly unique color palette that makes it stand out from other Maine cannabis competitors featuring an original illustration of a cannabis leaf sunrise (done by myself).

I designed this comprehensive brand guidelines document that features the breakdown of the logo, color application and ADA compliance, as well as typography (not shown).

*Please note – this is not the brand guidelines in its entirety, only certain pages have been selected.